MINNEAPOLIS, March 13, 2025 /PRNewswire/ -- OptiMine, a leader in agile marketing measurement and optimization, is pleased to announce a strategic partnership with the Association of National Advertisers (ANA). This collaboration will bring OptiMine's deep expertise in marketing measurement, analytics and optimization to the ANA's extensive network of industry leaders.

As part of the partnership, OptiMine will share its insights, research and advisory with the ANA and its vast industry membership. Additionally, OptiMine will participate in and collaborate on key industry research conducted by the ANA to provide brands, agencies and marketing ecosystem partners with the insights needed to drive growth and transformation.

"We are excited to announce that OptiMine has joined the ANA as a Thought Leader Partner in 2025, " said Bill Duggan, Group Executive Vice President, ANA. "By becoming a partner, OptiMine will continue to strengthen their relationship with the ANA and share thought leadership to our membership focused on measurement and optimization."

"The ANA plays a critical role in shaping the future of marketing and we are proud to support its efforts," said Matt Voda, CEO of OptiMine. "Marketing leaders face increasingly complex challenges, from evolving consumer behavior to measurement and optimization hurdles. By partnering with the ANA, we are committed to helping brands and their partners navigate these challenges with data-driven insights that drive innovation and transformation."

This partnership further underscores OptiMine's leadership in agile marketing measurement, where it serves some of the world's largest and most successful brands. The announcement follows OptiMine's recognition as a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions, reinforcing its position at the forefront of marketing analytics innovation.

OptiMine is a leader in agile marketing measurement and optimization that helps marketers grow their businesses and achieve significant ROI lift from their ad spend. Through OptiMine's ad measurement and optimization solutions, marketers maximize ROI by gaining insight into every ad's contributions to financial performance, while optimizing ad mix and spend—across all digital and traditional media channels. When optimizing ad spend across multiple channels, OptiMine's solution consistently proves significant lift in ROI and ROAS across a wide range of industries. 

For more information, visit OptiMine.com.

MEDIA CONTACT:
Clair Bobrow
cbobrow@thebranded.agency
847-404-1543

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SOURCE OptiMine