Hundreds of New Yorkers Experienced Glance, Where Inspiration Becomes Instantly Shoppable

NEW YORK, Sept. 12, 2025 /PRNewswire/ -- Fashion Week has always been about forecasting trends. This year, Glance, the consumer brand behind Glance AI, the AI commerce platform shaping the next wave of e-commerce, predicted something bigger: the future of shopping itself.

For three days at Midtown's Bustle Plaza, Glance reimagined New York's iconic newsstand as an inspiration-led playground for discovery. This first-of-its-kind activation transformed the classic city landmark into an immersive, AI-powered experience where personal style meets instant shopping.

"We wanted to celebrate the power of fashion and show New Yorkers what's next in shopping," said Naveen Tewari, Founder & CEO of Glance. "It was amazing to watch New Yorkers move from asking themselves 'What do I want?' to imagining 'Who could I be?' - taking fashion from the runway to real life."

With Glance, discovery starts with inspiration, not search. Visitors uploaded selfies and, within minutes, saw AI-curated looks designed to highlight their personal style. Sidewalk moments quickly became viral-worthy transformations, as attendees generated and shared their looks in real time.

"That instant of surprise when you see yourself styled in a way you never imagined, and then shop it instantly, is what makes this so exciting," said one attendee.

The pop-up also drew notable celebrity guests who explored their own transformations, including The Nader Sisters, Rachel Zoe, Meredith Marks, Brooks Marks, Jerome Lamarr, Austin Anderson, Christian Bendek, Jessica Camerata, and Ariana Biermann. Their appearances underscored Glance's ability to inspire both trendsetters and everyday shoppers alike.

Celebrity stylist and designer Rachel Zoe praised the Glance Fashion Newsstand activation, describing Glance in three words as "shopping made easy!"

Additional photos from the pop-up event can be found HERE.

Beyond the Pop-Up
The Glance Fashion Newsstand Pop-Up was a preview of how shopping is evolving everywhere. Glance is bringing inspiration-led shopping to people across mobile, smart TVs, and digital platforms. Unlike search-based shopping, Glance AI helps people discover who they could be, turning every screen into a stage for instant, personal, and delivering inspiration-led shopping experiences. Glance AI is operating in 140 countries and integrated across mobile, connected TVs, and brand platforms, inspiration-led shopping is set to become part of everyday life.

To experience Glance AI for yourself, download the Glance AI app via the Apple AppStore, the Google PlayStore or Samsung GalaxyStore to start your style journey.

About Glance
Glance is the consumer brand powered by Glance AI, bringing inspiration-led shopping to people across mobile, smart TVs, and digital platforms. Operating in 140 countries, Glance AI combines its proprietary models with Google's Gemini and Imagen on Vertex AI to deliver hyper-realistic, deeply personal experiences across fashion, beauty, travel, home décor, pets, and more. Glance's open architecture enables effortless adoption across hardware, software, and brand ecosystems, partnering with leading smartphone makers, connected TV manufacturers, telecom providers, and global brands. Part of the InMobi Group, Glance AI is backed by Google, Jio Platforms, and Mithril Capital. Be sure to follow @glanceinspires on Instagram and TikTok.

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SOURCE Glance